Iconic Australian swimwear label Seafolly have teamed up with Sydney-based electronic band Panama to create the ultimate summer story to launch their new collection.
Widely known for their bright and sun drenched summer campaigns, Seafolly have enlisted Australian director Daniel Askill, the man behind Sia’s Chandelier video, to bring their summer vision to life in a short video for Panama’s summer anthem, Stay Forever.
Daniel Askill was thrilled to be involved with such an iconic Australian brand and said of the collaboration,
“What a beautiful experience it was making this film. Travelling from winter to summer with my great team at Collider, The Monkeys, Seafolly and our beautiful talent. It was very special.”
Featuring international supermodel, Martha Hunt, the film tells the story of a group of girls living in the cold northern hemisphere who are suddenly drawn into the water, where they undertake a magical migration back to the clear waters of a secluded Australian beach. Beautifully shot, we love how the film sweeps us away to a mythical summer story, while taking Seafolly in a new visual direction, remarkably different from anything they’ve done before.
Shot on location in Hamilton Island and at Queenstown, the video features a bevvy of Australian models including Megan Irwin who describes the filming experience as one of the most exciting and memorable projects she has worked on,
“I had an incredible time shooting for Seafolly in Hamilton Island and Queenstown NZ. I feel so lucky to have had the opportunity to work with such a fantastic and creative team of people working hard while always having fun. It seriously was the ‘dream team’ to work with! Daniel Askill was a complete and utter pleasure to work with, and is such an inspiring person. His work speaks for itself. When I first got to see the final product I had tears in my eyes, it was so perfectly and beautifully put together. It was such a fun filled, magical trip that I’ll never forget.”
Now enough talking about the clip, lets watch! Sit back relax and enjoy the Seafolly Summer journey…
Seafolly is available exclusively at Myer and selected boutique stores. Shop the Seafolly collection online here