Introducing the new Levi’s® Denim Collection for women – a modern, feminine and sexy range from the brand that invented the blue jean.
For more than 80 years, the Levi’s® brand has obsessed over women’s denim. The brand that invented the original blue jean in 1873—the iconic 501®— went on to create the first ever blue jean for women back in 1934 and revolutionised women’s fashion forever. Every season since, the Levi’s® brand has taken note of its own history along with what’s happening around them and then figured out a way to make great even better. This season, Levi’s® have refined their range to focus in on the best shapes and styles that they know women love.
Named after the first ever pair of Levi’s® women’s jeans, the signature Lot 700 fits are the ultimate look – amazing styles, designed to flatter, hold and lift all day, every day. Fits include: 711 Skinny and 721 High Rise Skinny.
LOT 300 SHAPING + SHAPING PLUS
Designed to smooth and enhance,Levi’s® mid rise shaping jeans help slim your tummy, lift your seat and lengthen your legs. These fits include the 312 Shaping Slim and 314 Shaping Straight, as well as Shaping Plus styles in sizes 16-24.
The 501® Jean, iconic straight fit with signature button fly, has earned its status as the most coveted jean in the world, lived in and loved by generations. In Spring 2015 the Levi’s® brand debuted its sister jean, the 501® CT, inspired by denim-obsessed fans who, for years, have taken their favorite 501® jeans and tailored them to their liking. Wear it relaxed and borrowed-from-the-boys or downsized and sexy, depending on your style.
Shop our Levi’s® collection online here.
To celebrate the launch of Levi’s® New Women’s Denim Collection, Levi’s® have partnered with Universal Music for an exclusive offer for Myer customers. Purchase any pair of jeans from the Levi’s® New Women’s Denim Collection and receive two album downloads from Universal Music. The offer is valid from 1 August 2015 – 1 September 2015.