One of Europe’s hottest men’s denim labels, JACK & JONES, has just landed at Myer and we celebrated with a street party in Bourke Street Mall outside the iconic Myer Melbourne store.
Local artist Mulga, DJ Jye Emdur and a crew of guys decked out in the latest JACK & JONES gear arrived at Bourke Street Mall on bikes, pumped and ready to party. Jye hopped on the decks to get the party started while the boys got stuck into a few games of foosball. Friday night shoppers were eager to join in on the fun and enjoyed delicious treats from The Snag Society and Eat a Scroll, then washed it all down with some warm apple cider from Those Girls. Some lucky partygoers received super-cute JACK & JONES denim dogs, while others scored customised JACK & JONES tees and jeans. The party continued into the night, with the crowd all keen to update their wardrobes with pieces from the new JACK & JONES collection.
jack & jones the brand: what you need to know
Danish brand JACK & JONES was developed out of a love for denim. It was born in 1990 and jeans are still the core business of the mens brand. JACK & JONES works to enrich the heritage of authentic jeanswear by respecting the history while pushing the craft on through innovative treatments and designs. Today the brand has evolved into six sub-brands, three of which you can now shop at selected Myer stores: ORIGINALS by JACK & JONES, CORE by JACK & JONES, and JACK & JONES JEANS INTELLIGENCE. If it’s denim you’re after, then JACK & JONES have you sorted with a huge range of cuts, colours and styles.
Shop JACK & JONES online here.