If need a good excuse to get off the couch and back to the gym, then look no further – Beyonce’s highly anticipated activewear range, Ivy Park, has just arrived at Myer…
This morning we celebrated the Australian launch of Ivy Park at Carriageworks over a healthy and delicious breakfast of juices and bliss ballswith some of Sydney’s most inspiring women.
Ivy Park is an active wear line for women that aims to establish itself as the leading authority in clothes that perform both in and out of a sporting environment. The collection isn’t categorised by sport and therefore doesn’t define the end use. Instead it empowers a woman to look and feel her best, whatever she’s doing.
Ivy Park is a democratic brand and is for everybody and every body shape; a brand which offers product for all women of all body types, all sizes, and all price-points. The brand is aiming to start a cultural movement in the vocabulary we use around one another, around our daughters and around all the young women in our lives. Ivy Park celebrates the importance of physical wellbeing in relation to mental happiness in young women today. Ivy Park believes that encouraging sport to become an everyday and enjoyable part of our girls’ lives will help raise a generation of women who value their bodies from the inside out.
Ivy park is available at Myer Melbourne City, Sydney City, Adelaide City, Perth City, Brisbane City, Southland, Chatswood and Carindale, and online here.